Tag Archives: Marketing Communication


What are advertisements? Advertisements are a common way of doing marketing communication and can be text, audio or visual. Advertisements can be defined as the communication of structured, composed and non-personal information about products, services, and brands through various channels. And they are persuasive in nature and attract customers and the target group to buy… Read More »

Marketing Communication

What is Marketing Communication? Marketing Communication (Marcom) is the process of using different communication channels and tools to communicate marketing information, facts and figures to target groups and desired parties. In communication, marketers use various communicational channels such as television, radio, printed media, billboards, opinion leaders, word of mouth, sponsorships and many other ways. This… Read More »