Social media marketing is a popular and an effective way of doing digital marketing or online marketing. This mode of internet marketing is widely used by both online and offline business. Before moving to social media marketing will get to know about social media.
What is Social Media?
Social media is digital technologies which connect people all around the world. This is a virtual form of the society with no boundaries or limits. This brings the whole world under one roof. Therefore social media is a major way people interact and socialize with the society. Facebook, Twitter, Instagram, LinkedIn, Google+, YouTube, WhatsApp, WeChat, Viber, Snapchat are some of the popular social media.
People use social media to search things, post their feelings or ideas, post photos, and videos, to make friends and to get to know about others and to interact with the world. As a result, social media has become a part of our life. Because of this extensive use, people’s personality is expressed through their social media accounts. Social media is used by individuals as well as businesses and other organizations and communities. And people reach social media through computers, mobile phones, tabs, iPad and with all such devices.
What is social media marketing?
Marketers and companies use social media platforms, websites and apps to reach their customers. That means to make awareness, promote products and services and to do marketing communication objectives. This is known as Social Media Marketing. This online marketing strategy can be used to make strong customer relationships.
Benefits of using Social Media Marketing
- Make awareness about brands and products
- Create a loyal community
- Develop customer relationships
- New market creation
- Improved customer service
- SEO links and traffic
- Cost effective
How Social Media Marketing works
Paid Social Media Marketing
Every social media platforms have their own criteria and methods to analyze everything happening within their social media platform. For an example, they categorize users based on user profiles and behavior. By that, they can understand every individual who uses social media. And they have analyzed and categorized people according to their behavior, likes, social status and background, age, gender, occupation, region, religion, and many other sub categories. This information is used by companies to do their marketing campaigns.
Information from social media websites is very useful. Companies use that information to identify target groups, needs and wants of the consumers, new trends, behaviors of consumers, attitudes, perceptions of consumers and many more insights. With the help of that information, marketers plan and execute social media marketing campaigns. For an example customizing marketing communication.
That means markets send relevant and customized marketing materials based on target groups, age, region, and other segmentations. All the advertisements we see on social media are such marketing campaigns. This is a more effective and productive way to reach consumers. This is paid social media marketing. Marketers will have to spend on the information they get and for advertising.
Unpaid Social Media Marketing
Marketers do unpaid social media marketing in the following way. All most all the companies have official social media pages and accounts. Using those resources marketers do their marketing campaigns. They post videos, photos, blogs, and all other marketing materials. Also, companies create events and activities and do experiential marketing using social media.
Apart from the above-mentioned facts, social media is used as a tool to enhance Search Engine Optimization (SEO). That means social media activities of a company will lead to optimizing their websites and marketing content on the internet by creating links.
Use of mobile phone, tabs, iPad and such smart devices have increased the use of social media. As a result, social media marketing is widely spreading and show productive results in marketing campaigns.