What is E-mail Marketing? E-mail Marketing is one of a promotional trick often used by marketers. Here organizations try to send commercial messages to potential and current customers via e-mails. For this task, organizations collect their customer’s details at purchasing time and use it to send those commercial messages. This is a low budget and fastest way to reach customers. Marketing through E-mails is only…
Introduction to Marketing Mix Marketing has a long history since the beginning of trade. From the beginning, marketing has evolved into a huge subject with more practical and theoretical knowledge. Therefore marketing has become an essential practice in the business world as well as in our day to day life. All marketing activities start with the Marketing Mix. It is a combined structure of several…
What Is Event Marketing Event Marketing is a very effective and popular marketing communication strategy used by present marketers. It is the process of organizing events to achieve marketing objectives by gathering existing and potential customers to one place. With the expansion of Digital Marketing, Event Marketing also takes place both online and offline mediums. Event Marketing is something beyond traditional promotional mix. It is…
What is Packaging? Packaging is one of the most effective ways to do marketing communication and reach consumers. It is so important because it is a creative and a free strategy. It is not as simple as we see. Packaging is the process of designing and creating a container or a wrapping to store, protect and transport a product and to communicate about products. Design…
What is Sales Promotion? Sales Promotion is the process of giving any kind of incentives to consumers, sales staff and to traders in order to increase the sales volume for a short period of time. This is one of the commonly used marketing communication tools. The main intention of doing Sales Promotion is to push more product and services into the market. And it is…
What are Advertisements? Advertisements are a common way of doing marketing communication and can be text, audio or visual. Advertisements can be defined as the communication of structured, composed and non-personal information about products, services, and brands through various channels. And they are persuasive in nature and attract customers and the target group to buy the products and services. On the other hand, they are…
What is the Marketing Communication? Marketing Communication (Marcom) is the process of using different communication channels and tools to communicate marketing information, facts and figures to target groups and desired parties. In communication, marketers use various communicational channels such as television, radio, printed media, billboards, opinion leaders, word of mouth, sponsorships and many other ways. This is also known as the promotion which is a…
Marketing Automation Software Marketing Automation Software is supplementary software for business websites. In other words, these are a kind of digital marketing software. This software platforms have become an essential requirement of almost all the businesses. No matter the business is online or offline, you can find different types of Marketing Automation Software suitable for your business. What is Marketing Automation? What marketing automation simply…
Social Media Marketing Social Media Marketing is a popular and effective way of doing digital marketing or online marketing. This mode of internet marketing is widely used by both online and offline business. Before moving to Social Media Marketing will get to know about social media. What is Social Media? Social media is digital technologies which connect people all around the world. This is a…
What is Digital Marketing? Technically, Digital Marketing is promoting and marketing products, services or brands through one or more forms of digital media. In other words, marketing communication through digital tools. Today every individual and companies are involved with any kind of a Digital Marketing activity. Through this, companies try to attract, engage and convert consumers into an online marketplace. Day by day everything is…