Category Archives: Marketing Communication

Marketing Communication

Marketing Communication (Marcom) is the process of using different communication channels and tools to communicate marketing information, facts and figures to target groups and desired parties. In communication, marketers use various communicational channels such as television, radio, printed media, billboards, opinion leaders, word of mouth, sponsorships and many other ways. This is also known as the promotion which is a key factor of the marketing mix (Product, Price, Place, and Promotion) or else called as 4Ps. The whole process of marketing is executed through this marketing communication mix. Today 4Ps have evolved into 7Ps adding people, process, and physical evidence.

marketing communication

This can be further explained using ice burg theory. It is the tip of the ice burg and it is the highlighted and visible process. All other marketing mix activities are not directly visible to customers. Therefore this is one of the most important factors of marketing operations. This is done using a marketing communication mix (promotional mix) which is a combination of the following tools. These tools are used to achieve marketing goals and objectives of an organization.

Event Marketing

What Is Event Marketing Event Marketing is a very effective and a popular marketing communication strategy used by present marketers. It is the process of organizing events to achieve marketing objectives by gathering existing and potential customers to one place. With the expansion of Digital marketing, event marketing also takes place both online and offline… Read More »

Advertisements

What are advertisements? Advertisements are a common way of doing marketing communication and can be text, audio or visual. Advertisements can be defined as the communication of structured, composed and non-personal information about products, services, and brands through various channels. And they are persuasive in nature and attract customers and the target group to buy… Read More »

Marketing Communication

What is Marketing Communication? Marketing Communication (Marcom) is the process of using different communication channels and tools to communicate marketing information, facts and figures to target groups and desired parties. In communication, marketers use various communicational channels such as television, radio, printed media, billboards, opinion leaders, word of mouth, sponsorships and many other ways. This… Read More »

Digital Marketing

What is Digital Marketing? Technically, digital marketing is promoting and marketing products, services or brands through one or more forms of digital media. In other words marketing communication through digital tools. Today every individual and companies are involved with any kind of a digital marketing activity. Through this, companies try to attract, engage and convert… Read More »